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Understanding Your Business
First Name*
Email Address (please put the same one you used to purchase)*
Your Current Website URL*
Link To Your Social Media Sites:*
What Is Your Zone Of Genius? What Do You Do. Please Describe Your Business.*
What Is Your "Expert Title"? (ie. "Work Smarter Marketing Coach")*
Who is your ideal client? Describe your audience and who we are trying to reach with this PR.*
Please describe your general marketing calendar. What are you promoting in the coming months?*
Please list or link to your current freebies or lead magnets.*
Please list or link to your current paid offers or sales pages.*
Understanding Your Goals
How will you measure success with Publicity? What do you want out of PR?*
What kind of Publicity are you MOST interested in? (Podcasts, Guest Blogs, Features)*
What are your DREAM media outlets?*
Understanding Your Authority Markers
Please list any and all previous media appearances. Where have you already been featured? Where have you already spoken? What outlets have you already written for?*
Please list your education and any degrees, certifications, honors, awards, or other accolades you've earned.*
What Is Your List Size?*
How Many Clients Have You Had In Total In Your Time Doing What You Do?*
Please describe or bullet-point list your own personal successes. What are your proud of? What are your claims to fame? Brag a little (No, brag A LOT)!*
Please describe or bullet-point list your own CLIENT successes. What are some results you've helped your clients create?*
Please link to your blog or other Authority Content.*
If you've authored or co-authored any books, please link to them below.
Understanding Your Pitch Angles
What City, State, Country Do You Live In?*
Your Age:*
What is the greatest hardship or challenge you have faced in your LIFE?*
What is the greatest hardship or challenge you have faced in your LIFE?*
What is the greatest hardship or challenge you have faced in your BUSINESS?*
What's the biggest mistake you've ever made?*
What are you most scared or embarrassed to talk about?*
What are 1-3 topics you could talk about all day, erry day?*
What's something that you see other competitors in your industry do or say that drives you crazy? What are your pet peeves with the industry? I want to know your unique Point of View.*
Understanding Your Media Assets
If you have a Media Page, please link to it here:
If you have Speaker One Sheets, please link to it/them here:
Where can we find your Media Headshots:*
What is your Media BIography?*
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Additional Comments.

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Understanding Your Business

Understanding Your Goals

Understanding Your Authority Markers

Understanding Your Pitch Angles

Understanding Your Media Assets

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