Standing Out To The Media
Wouldn’t it be awesome to have media reps, podcast hosts, influential bloggers and more begging to interview you… drooling over your high-impact brand… and jumping on the chance to say “YES!” to your pitches?
You’re going to learn exactly how to stand out to the media using the SAME strategies I used to go from a 10% pitch acceptance rate to over 75%... and to get publications and media to reach out to me… even when I’d never pitched them!
We’ll show you exactly what producers, editors, podcast hosts, and many others are looking for in pitches… and what makes them accept pitches almost instantly! And not only that, you’ll discover how to set up your juicy brand for maximum attention, so that you get publicity without having to pitch at all.
During this training, you’ll create your own F.A.M.E. Kit, including one-sheets, media pages, signature speeches, pitch angles, media biographies, and much more! It’s your “arsenal of authority” to scale your brand as big as you want it to be!
Writing Guest Blogs On Major
Guest blogging is a powerful way to spread your authority all over the Inter-webz. It gives you the chance to expose new audiences to your super-genius ideas (and,of course, reel in new clients to keep your account stuffed with cash).
I remember when my FIRST guest post was published on Huffington Post. It was shared hundreds of times and popped up in more Facebook groups than I could count… and that was just within the first 24 hours! My SECOND guest post got so much traction that they bumped it to the top of the Business section within just a couple of hours!
What do you think all of that did for my fame and authority?
Yep… it brought me new followers (and clients) by the truckload. And In this training, you’re going to find out how to do it too.
Just like in the podcast training, I’m going to give you ALL of my pitches and detailed info on EVERY guest blog I’ve pitched. And I’m giving you the Standard Operating Procedure document my assistant used to secure countless guest posts AND even write a bunch of them for me!
And you’re going to learn how to reach out to the “big guys” in your industry and pitch the right stories… so you can get your guest posts in front of more eyeballs. We’ll also cover proven strategies for getting your stories shared virally, which means TONS of free publicity!
Leveraging Your Credibility And Exposure
To Find More Of Your Dream Clients
Look, enjoying fame and authority is an incredible feeling… but let’s face it, you want to make some serious money, too!
In this training, you’re going to discover the easiest, most reliable strategies for turning your fame into fortune – that is, real money you can spend on the cool stuff you want and deserve.
Now, some of what you’ll learn here will be a bit unconventional. That’s because I’m a marketing nerd, and not just a publicist coach. I know that all the fame in the world isn’t going to help you if you can’t turn it into reliable income.
Don’t worry, though… unconventional is a good thing. It’s what let me rake in $562K in the first 120 days after I launched my publicity efforts!
I’m going to show you how money works into the F.A.M.E. formula, so that all of your efforts pay off with a huge bump in income. And during this week’s training, you’ll be making an offer to the fans you’ve attracted through your F.A.M.E. strategies, so that you can start enjoying all that cash ASAP!
MEDIA KIT TEMPLATES
These templates take the stress and guesswork out of creating your one sheet and media kit… and making them effective so that other influencers and media reps want top romote you and your business!
OPERATING PROCEDURE” TEMPLATES
As you scale your marketing and expand your business, you’re going to need help to get everything done and still enjoy your rock in’ lifestyle. But how do you know your assistant is doing things the way you want them done? With my Standard Operating Procedure template, it’s easy – your assistant can simply use the completed SOP as a blueprint for handling tasks on your behalf… without all the guesswork and costly errors!
“HARO” PITCH BEST PRACTICES
HARO is a great resource for finding Feature opportunities, but it is HIGHLY competitive and you must know how to pitch correctly if you want to get results with the platform. Luckily, I have about an 80% success rate with my HARO pitches and have secured countless features using the platform. In this training, I'll show you how!
BUILDING RELATIONSHIPS WITH INFLUENCERS
With fame comesopport unity – you’ll have the chance to connect and collaborate with other pros who can help you provide even more value to your pack… and put your offers in front of their audience too! I’ve included my Collaboration Pitch Template to simplify the process of approaching another coach or entrepreneur with your collaboration idea.You’ll be able to construct an effective pitch that gets you a resounding “YES!” in no time flat!
With all of these podcast interviews, guest blogs, and features, you'll have plenty of content you can repurpose for later use. In this training, we're going to show you the smart way to leverage all of your content so that you have an endless stream of content going out on all platforms - you'll be crazy visible, your followers will wonder how you seem to be every where all of the time!
2 times per month, for the next 60 days, we will meet as a group to get your questions answered. You will share with us what is and isn’t working for you, and get the guidance you need to make the right decisions to grow your credibility and exposure each and every day!